As Art Director of Social, I led social strategy and creative direction across Instagram and TikTok. I launched the brand’s TikTok presence, curated the Instagram feed, directed paid and organic content, and managed a team of designers, photographers, and creators to produce engaging brand storytelling and influencer-driven campaigns.
Rose Inc
SOCIAL CONTENT
Founder Spotlight
I concepted, produced, and edited an ongoing series of lo-fi, social-first videos featuring our founder, Rosie, to foster community connection and build brand awareness. The content became our highest-performing series, driving viral product moments on TikTok and generating over 300M+ impressions within a few months.
Influencer Collaborations
In partnership with the PR and influencer teams, I identified potential collaborators, developed creative briefs, and provided creative direction and feedback throughout the approval process to ensure cohesive, on-brand content.
IG Story Graphics
Making Of: Solar Highlighter
I art directed this 90 second feature that shows the behind the scenes process of making Rose Inc’s Solar Radiance Highlighter in New York.
VO by: Lexi Lebsack | Videographer: Wenxin Yang | Producer: Erick Ruales